ϱֱ

Case Study: World Remit

How we drove awareness of World Remit amongst migrant communities in eight different markets!

Platforms:

Instagram icon
16% avg engagement rate
2.4m total engagements

Campaign Content

We activated 47 Instagram influencers across South America, Asia and Africa.

pasted-image-0
WhatsApp-Image-2020-10-21-at-12.32.10
WhatsApp-Image-2020-10-21-at-12.32.14
WhatsApp-Image-2020-10-21-at-12.32.18-1

Introduction:

World Remit offer fast, flexible and international money transfers and we wanted to get the key messages of ‘global’ and ‘ease’ across to their audience.

The challenge:

We were tasked with increasing awareness of World Remit amongst migrant communities from a number of key territories.

The solution:

Goat devised an initial four-month influencer program that saw influencers across Nigeria, Kenya, Ghana, Zimbabwe, India, Phillippines, Somalia and Colombia promoting the product across Instagram.

A total of 47 influencers were activated across the eight markets, using in-feed placements for high-impact personal messaging and Stories for content requiring immediate user action, such as clicking through to site.

We
Goat
This.

Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.

Enquire Now

THE RESULTS

127% over delivery in engagements 
4x the platform average engagement rate 
16% average engagement rate
10.8k clicks
2.4m total engagements
3.3m DzԲ

Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

Contact Us

MORE CASE STUDIES

Ready?

LET'S GO!

We specialize in driving revenue using influencers. If you are a brand looking to scale, get in touch to discuss your goals.

ENQUIRE NOW