Starling Bank is a frontrunner in the challenger bank space. In 2020 they were looking to challenge the status quo through authentic online engagement opportunities.
We were tasked with creating a multi-channel ambassador program to drive social conversation and brand consideration that focussed on both their personal and business accounts.
We supported their key focuses and integrated influencers into their marketing mix throughout the year. This was achieved across numerous platforms, with Youtube integrations, Instagram TV, Q&A sessions & static and story posts on Instagram. Influencers touched upon personal experiences and gos that were unachievable without Starlingâ€™s features.
Throughout the year, we worked with Starling to create a rolling ambassador program, activating around key calendar moments; the main one being money management during a pandemic. We saw our ambassadors create authentic storytelling content relating to their personal financial experiences, sparking positive conversation and an increase in new account holders.
Following our success, we assisted with the soft launch of theirÂ Kite CardÂ for children aged 6-16, working with long-standing ambassadors and parenting influencers.