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Case Study: Nivea

We helped Nivea kick-start their YouTube channel with a three-part video podcast series featuring top UK influencers

Platforms:

Youtube icon

Campaign Content

The Living in my Skin Podcast consisted of three 15-20 minute long episodes, aimed at creating relatable content that resonated with a female millennial audience.

Introduction

Over the last 4 years, we鈥檝e been the dedicated influencer marketing agency for Nivea. We鈥檝e collaborated on awareness campaigns, new product launches, directed organic and paid media strategies, and produced high-quality content鈥 all while aligning with Nivea鈥檚 tone of voice.

Among our best work is the Living in my Skin Podcast, a campaign aimed at celebrating your skin through the good times, and the bad.

The challenge

Nivea tasked us with developing a strategy for their new YouTube channel. Taking place during the final Covid-19 lockdown in the UK, the Nivea team wanted to focus on providing comfort and advice to their community.

The solution

The Goat team created a high-quality video podcast entitled “Living in my Skin“.

Hosted by Charlotte Emily Price, it featured prominent influencers including Love Island’s聽Olivia Bowen, commercial lawyer and artist聽Sola Patronne, and mother-daughter duo,聽Amina Habeeb听补苍诲听Natania Hinds.

The entertaining series touched on everything from work, self-love, body image, tips for getting through lockdown, and of course, skincare. The conversations were raw, funny and honest, and achieved our goal in launching the Nivea channel with a positive and uplifting message and driving consideration amongst their audience. In fact, the series drove a near 100% positive sentiment.

Territory:

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Do you need social media for your business but are finding the fast-changing industry daunting? Get in touch, Goat can help.

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Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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