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Case Study: Audi

We wanted to focus less on the product, more on lifestyle. Here's how we brought Audi's Q range SUVs to life through influencers.

Platforms:

Instagram icon
£13k+ additional value of earned content
39k+ clicks to sign up for a test drive

Campaign Content

Using lifestyle creators across Instagram, we honed in on really bringing the SUVs to life and how they contribute to each creators' day-to-day.

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The challenge:

Audi approached us to help with the goal of increasing awareness, desirability and test drive numbers for their Q range SUVs.

The solution:

Instead of just focusing on the SUV’s features, we wanted to bring the model into the real world with real-life experiences.

We devised a creative brief in which influencers shared a certain unique passion-point or aspect of their life, and then aligned this organically with their model of choice. This could be anything from cooking or parenthood, to entrepreneurship and even snowboarding!

Our nine influencers created content across Instagram Posts, Stories, Instagram TV, and really showed how the car fits in with their lifestyle in a way that felt natural and relatable to their audiences.

We combined this organic influencer content with a targeted paid social strategy. This featured a clear call to action encouraging viewers to click-through to Audi’s virtual assistant messenger, where they could easily arrange test drives.

The result:

Our influencers truly demonstrated the benefits and versatility of the car for drivers and their families. The content was extremely well received, delivering an incredible 8.3 million impressionsԻ39,000 clicks! Most importantly, we drove 536 customer referrals for Audi.

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THE RESULTS

8.3 million impression
39,000 clicks
536 customer referrals for Audi
39k+ clicks to sign up for a test drive
Generated £13k+ additional value of earned content

Photo Deck

Take a look at some of the best performing Instagram content, how influencers brought the Q range SUV to life.

Time to get started

The Goat Agency has over 8 years experience, specializing in social media marketing powered by influencers. To find out more about how we launch industry-leading campaigns across the world, contact us below.

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